Practice Storyboard

 

Proposal

This is my proposal for my advertisement storyboard

Name : Jlab rewind

Brand : Jlab

What is it: modern version of the walkman headphones

USP : high tech insides but vintage looks

Demographic & Psychographic

(I target younger learners as I think they should be exposed to vintage products, but with the convince of a modern product)

Age : 15-21

Gender : Any

Location : English speaking countries 

Job : studying

Interests : vintage items

Hobbies : studying, athletic or just listening to music

Lifestyles : healthy

How the ad will look

Location : a school or a campus

• Enclosed clean Cafeteria (afternoon) 

• Oval Running track (evening) 

• Library (anytime) 

• Home (night) 

Duration : 30 seconds

What the ad might look like

  An old man and a younger man run in a track, the older man wins running with his old walkman but as the younger guy crosses the line looking tired, he holds the rewind button on the headphones and as the song restarts the race also restarts and the younger man wins this time looking more energized, next scenes show the practicality and other selling points

My Target Audience

 1. Product/Company Description:

• Company/Product Name: JLab Rewind Wireless

• Product Overview: Its a retro styled bluetooth headphone

2. Target Audience Demographics:

• Age: 15-21

• Gender: Both

• Income Level: Still studying

• Education: High School

• Occupation: Learner

• Geographical Location: Europe and English speaking countries

3. Target Audience Psychographics:

• Interests: Music, 80s, 90s era look

• Lifestyle Choices: likes running, walking or listening to music

• Values and Attitudes: Music enjoyer

• Opinions: Wants to experience the good parts of the 80-90s because they never got to

4. Understanding Consumer Behavior:

• Needs: A product with vintage looks but offers modern quality and features

• Motivations: The audience might want a walkman but do not want to have to go through the hassle of untangling tapes and having to buy a tape deck to listen to their favorite songs

• Pain Points: modern technology with vintage looks, can pair up with any phone or laptop with bluetooth access

5. Competitor Analysis:

• Competitor Name: Koss Porta Pro

• Competitor's Target Audience: people in their mid to late 20s in fashion

6. Target Audience Persona:

• Persona Name: High school to uni Students

• Age: 18

• Gender: a man

• Occupation: studying

• Interests: Going for runs (shows how well the headphones stay on)

• Lifestyle: average student (study, talk to friends & doing hw)

• Values and Attitudes: Expression through music

• Needs and Motivations: They don't want to use their expensive gifted walkman headphones but want that walkman headphone feel

• Pain Points: the durability of other headphones and the lack of bluetooth

7. Aligning Advertisement with Target Audience:

• Message: The rewind will connect to anything, can be used anywhere

• Visuals: Denim jeans, retro puffy jacket

• Tone: Enjoy the moment

Camera angles & Movements

Here is a video I made experimenting with different camera angles and movements 

Close up shot: Used to show Nathan's facial expressions and to focus the audience on a specific object

Stable movement: Used to show how boring and a scene is

Trucking movement: Used to follow nathan's movment through the gym

Medium shot:  Used to show Nathan's actions, like using his headphones while still clearly showing his face

Over The Shoulder shot: Used to show nathan's usage of his phone

Research

This is my research for the SB

Title of the Advertisement: That's How I Roll

Brand/Product: Insurance

Duration of the Advertisement: 61 Seconds

Brief Overview/Summary: A very average man wants to be as cool as the black people




1. Target Audience

• People in their 20s to 40s who listen to American rap music of a middle to lower class. 
• Uninsured people who are uncomfortable with using moneysupermarket 

2. Message and Purpose

• It tries to sell the point that using insurance by MoneySuperMarket is cool and hip to do, most likely because there might be a shameful stigma against using MoneySuperMarket.
• MoneySuperMarket tries to market towards relatively younger people who think negatively towards the Insurance and try to convince them its not uncool to use

3. Meaning and Interpretation

• The advert attempts to make the audience seem cool by using MoneySuperMarket by using people who are portrayed as cool by most people who aren't elderly to sell the point that using insurance is something to be proud of 

4. Effectiveness

• I Believe the advertisement works to sell their main points as the choice for actors was spot on to portray a "cooler" people in contrast to the main subject who is often seem as average outside the advertisement

5. Personal Response

• The advertisement was funny and very memorable due to the absurdity in some scenes such as the invisible car and the contrast between the main person and the rest of the cast

Weekly progress

 This is my Weekly progress for the advert project 

 Week 2

• We learnt the basics of camera angles and movements, most of them were pretty self explanatory and I think in the future I can still recite them completely  
• Started work on a miniproject where we have to create a short video using camera angles and movements to convey a meaning that we have to decide, me and my partner (louis) decided to use camera angles and movements t o convey isolation and loneliness 

 Week 3

• We learnt more about the camera angles and what it is often used to convey.
• We learnt that Camera movements can also be used to give meaning to a scene.
• How to analyze advertisements, we used a template/structure to more easily analyze advertisements, firstly we have to find the target audience, message and purpose, the meaning and how to interpret the ad, how effective it was at selling me the product and lastly, my personal response to the advertisement.
• I have to continue the advertisement research, I need to add 2 more research pieces to it, 1 big and 1 small.

    Week 4

• Start brainstorming for ideas for a tv commercial
• Made a rough draft on the target audience 
• learnt about the effects and usages of mise-en-scene along with some types of it, for example blocking and the color of the scene

  Week 5

• Sound, learnt about diegetic and non diegetic, diegetic being sounds that can be heard by the people within the universe of the media and non diegetic being something only the audience can hear. We also learnt what it can be used to convey within a scene.
• We learnt the basics of storyboarding, its importance and also how to make a storyboard; what to include, how to create the scenes, what sounds are in the scenes.
• The teacher assigned us to create a storyboard as a practice to test what we've learnt this week.

  Week 6

• We learnt about some editing techniques; their uses and what they can convey, for example pacing can make the audience feel either nervous with its quick pacing or can convey a scene to be very boring and dull if its slow
• We did a practice that mimics an exam styled question; we watched an extract from films and were told to do use the methods that can help form an answer; split the page into 4 and write notes each times the video was replayed.
• finished proposal and rough practice storyboard This week I finished the proposal that was assigned and I completed the rough practice storyboard, I struggled a little bit with it as it was hard to pace the scenes because we had to put the durations of the scene on the story board and i think I struggled with it due to this being my first attempt but by the end I think I now know how to pace the scenes a little better.

Week 7

• Finished the 1st attempt storyboard & got feedback for it I finished the first attempt storyboard which assigned for the tv commercial and got feedback for it, I changed a few things such as the 
• Did a unit test on camera angles and movements 
• An analysis on an exert used in a past exam (agent carter series)

Week 8

• I started to do the Critical self reflection during this week as it is when it was assigned. I struggled on looking for words and I still think that I need to increase my vocabulary. It was hard to also try and dig into my work & put my meanings from visual into words.
• Along with the Critical Self reflection, I also started work on the Project Storyboard, I had no problem copying the shots of the first attempt storyboard into the main project storyboard however I did struggle to put and describe my proper implications into the parts of the scene that would represent it.

Brief