1. Product/Company Description:
Company/Product Name: JLab Rewind Wireless
Product Overview: Its a retro styled bluetooth headphone
2. Target Audience Demographics:
Age: 15-21
Gender: Both
Income Level: Still studying
Education: High School
Occupation: Learner
Geographical Location: Europe and English speaking countries
3. Target Audience Psychographics:
Interests: Music, 80s, 90s era look
Lifestyle Choices: likes running, walking or listening to music
Values and Attitudes: Music enjoyer
Opinions: Wants to experience the good parts of the 80-90s because they never got to
4. Understanding Consumer Behavior:
Needs: A product with vintage looks but offers modern quality and features
Motivations: The audience might want a walkman but do not want to have to go through the hassle of untangling tapes and having to buy a tape deck to listen to their favorite songs
Pain Points: modern technology with vintage looks, can pair up with any phone or laptop with bluetooth access
5. Competitor Analysis:
Competitor Name: Koss Porta Pro
Competitor's Target Audience: people in their mid to late 20s in fashion
6. Target Audience Persona:
Persona Name: High school to uni Students
Age: 18
Gender: a man
Occupation: studying
Interests: Going for runs (shows how well the headphones stay on)
Lifestyle: average student (study, talk to friends & doing hw)
Values and Attitudes: Expression through music
Needs and Motivations: They don't want to use their expensive gifted walkman headphones but want that walkman headphone feel
Pain Points: the durability of other headphones and the lack of bluetooth
7. Aligning Advertisement with Target Audience:
Message: The rewind will connect to anything, can be used anywhere
Visuals: Denim jeans, retro puffy jacket
Tone: Enjoy the moment
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