This is my proposal for my advertisement storyboard
Name : Jlab rewind
Brand : Jlab
What is it: modern version of the walkman headphones
USP : high tech insides but vintage looks
Demographic & Psychographic
(I target younger learners as I think they should be exposed to vintage products, but with the convince of a modern product)
Age : 15-21
Gender : Any
Location : English speaking countries
Job : studying
Interests : vintage items
Hobbies : studying, athletic or just listening to music
Lifestyles : healthy
How the ad will look
Location : a school or a campus
Enclosed clean Cafeteria (afternoon)
Oval Running track (evening)
Library (anytime)
Home (night)
Duration : 30 seconds
What the ad might look like
An old man and a younger man run in a track, the older man wins running with his old walkman but as the younger guy crosses the line looking tired, he holds the rewind button on the headphones and as the song restarts the race also restarts and the younger man wins this time looking more energized, next scenes show the practicality and other selling points
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