Research

This is my research for the SB

Title of the Advertisement: That's How I Roll

Brand/Product: Insurance

Duration of the Advertisement: 61 Seconds

Brief Overview/Summary: A very average man wants to be as cool as the black people




1. Target Audience

• People in their 20s to 40s who listen to American rap music of a middle to lower class. 
• Uninsured people who are uncomfortable with using moneysupermarket 

2. Message and Purpose

• It tries to sell the point that using insurance by MoneySuperMarket is cool and hip to do, most likely because there might be a shameful stigma against using MoneySuperMarket.
• MoneySuperMarket tries to market towards relatively younger people who think negatively towards the Insurance and try to convince them its not uncool to use

3. Meaning and Interpretation

• The advert attempts to make the audience seem cool by using MoneySuperMarket by using people who are portrayed as cool by most people who aren't elderly to sell the point that using insurance is something to be proud of 

4. Effectiveness

• I Believe the advertisement works to sell their main points as the choice for actors was spot on to portray a "cooler" people in contrast to the main subject who is often seem as average outside the advertisement

5. Personal Response

• The advertisement was funny and very memorable due to the absurdity in some scenes such as the invisible car and the contrast between the main person and the rest of the cast

Title of the Advertisement: Cadbury Gorilla Advert

Brand/Product: Chocolate

Duration of the Advertisement: 90 Seconds
Brief Overview/Summary: Cool Gorilla plays the drums and being very mysterious




1. Target Audience

• Young people people who like new wave, drums and Phil Collins and who would want chocolate but hasnt given cadbury a chance yet

2. Message and Purpose

• It tries to sell the point that Cadbury is a funny company and can have some amount of humor that might align with the young people of the time. The purpose is to make young people buy from the funniest company 

3. Meaning and Interpretation

• The advert shows that Cadbury is a company that is willing to make their advertisements absurd so that people get talking about their chocolate therefore making it more memorable so that once the people go to the store and see a Cadbury they might consider buying it.

4. Effectiveness

• It is very effective at making the audience remember the advertisement due to how strange and new of a marketing idea it was for the time.

5. Personal Response

• The advertisement drew me in by using the music to build up the tension and finally show the full picture at the end 

Title of the Advertisement: Barbie So in style

Brand/Product: Barbie doll

Duration of the Advertisement: 30 seconds 
Brief Overview/Summary: It shows off the barbies that are marketed toward minority 




1. Target Audience

• Young black girls who want to get represented in the form of their favourite doll

2. Message and Purpose

• The advertisement attempts to convey that minorities are also included and embraced within the barbie community via the creation of a minority barbie

3. Meaning and Interpretation

• It shows the minority girls that they are represented by the doll and that their culture is embraced, culture such as their hairstyling and clothes as shown by the minority girls holding dolls with similar clothing to them

4. Effectiveness

• It is very effective at making the audience acknowledge the new barbie and its "style"
• It shows the whole product and what you get inside so the audience knows what they're getting

5. Personal Response

• The ad has some amount of subliminal messaging, the repeating phrase of "show your style" not only represents how the minorities can now show their style with the dolls fashion and it also tries to subliminally portray the barbie dolls as a way to show style or how the barbie dolls represent "style"

Title of the Advertisement: "Siap isi semangatmu"
Brand/Product: Indomie Goreng

Duration of the Advertisement: 30 seconds 
Brief Overview/Summary: a badminton duo who gets their spirits light due to refiling their energy with indomie


1. Target Audience

• An audience any age comprised of Indonesians who enjoy watching badminton or specifically  female doubles 

2. Message and Purpose

• The advertisements show that indomie can lift your spirits and give you motivation. It shows that even athletes can lose spirit and they have to have something to help them regain it. The purpose of this advertisements is to get people who watch or play badminton to remove the negative stigma of indomie being something that is unhealthy for athletes it does this by casting 2 gold winning badminton players from the female doubles category and it shows them eating the Indomie after they finished playing badminton. The advertisement also uses national players because the easiest way to get people behind something is by having their country's athletes within the campaign, because sports is one of those things that help unite people. For example people of  Bali would support Balinese players and Indonesian people would support them too because they are of Indonesian nationality, and if they're competing against a different continent there might be a possibility that people of the continent would also support the Balinese player.

3. Meaning and Interpretation

• It shows the players losing focus after one round of loss, then the advertisement shows and tells the audience how it is always easy to lose spirit while doing something and how indomie can help, afterwards it shows the players eating noodles, which can be interpreted as them spending time to sharpen their saw and afterwards gaining the ability to play well again after they have ate their indomie, staying in theme with the indomie being a thing people can look to if they need some energy. 

4. Effectiveness

• The casting of 2 highly regarded national players helps give credibility towards indomie and its goal of trying to not look like too much of an unhealthy food option, and so if I were to think of indomie as somebody who is trying to eat healthy I wouldn't consider indomie as a bad option to eat once in a while because I saw an advertisement showing 2 

5. Personal Response

• The advertisement works well because it actually shows the people eating the indomie, the soundtrack also works well because at the start it does help the narrative of losing spirit and the music gets changed to a more uplifting beat once the narrator points out that indomie can lift your spirits. The title of the advertisement also helps the narrative of lifting your spirits. "Be ready to fill your spirit" follows what the narrator says when they say indomie is always there to provide motivation and spirit.

Title of the Advertisement: "Baruna Sang Penjaga Samudera"
Brand/Product: Marjan Syrup

Duration of the Advertisement: 60 seconds 
Brief Overview/Summary: A dragon attacks a ship




1. Target Audience

• A Hindu audience and young Indonesians 12-25 years old

2. Message and Purpose

• The ad draws the attention of the younger audience by using superhero movie levels of action, a dragon attacking a small fishing ship, it also uses the Hindu God of Water "Baruna" to further add the epic feeling of an action scene. The ad also shows Baruna drinking Marjan Syrup after escaping the dragon

3. Meaning and Interpretation

• It tries to depict Marjan Syrup as a syrup that people can drink as a way to relax after doing something. It also tries to draw in a Hindu audience by directly including Baruna into the advertisement. 

4. Effectiveness

• If I saw this as a regular young WNI and I walk past Marjan syrup in the store I would most likely think about buying as the advertisement the company put out was very eye catching to somebody like a young kid who would enjoy watching action films and it would also draw me in because I can drink something the god of water would drink

5. Personal Response

• The advertisement is very good, if you ask any young Indonesians who avidly watch youtube or any other services the ad was put out on about the ad, they would most likely know what you're talking about as it has had some time in the light on social media