I have decided on researching on a variety of genres before I start this project, here are a few of the ones I am looking at.
Song, Artist | Genre/ Genre Conventions of music videos | What issue/social group was being represented? How was it being represented? | What did you like/dislike about the music video? |
Yura Yunita - Dunia Tipu (2022) | Indonesian Pop - Indonesians Shots of the singer Formal wear Clean colors & clothing | Best Friends: laughing and having fun Siblings: caring for eachother Married couple : Understanding each other and forgiving Couple: Young and loving Singer: smiling, flowing and wearing white | How the video is intrusive to the song, it makes the song less full when listened to without the video as they are somewhat dependent on each other, leaving the gap where there is silence to have the audio from the video play. |
Harry Styles - As it was (2022) | Pop Scenery shots Shots of the environment Can be expressive | A complex representation of a romantic relationship Masculinity: he was wearing a dancer’s clothes while doing ballet like dancing which is not considered masculine | I liked concept of having the person be the only one who can see the 4th wall in the video and the extras being indifferent to their existence I didn’t like the choreography or the way that they portrayed the relationship, it's too complex to get but it does add extra value to the video as it is separate from the music |
Jamie T - Zombie (2014) | Indie Slow Melancholy Darker colour Band | Zombies Bar goers: people doing mundane activities like playing card games and drinking casually. | I didn't like how the video is too visual and how it distracted me from the actual song itself. |
The Weekend - Blinding Lights (2020) | RnB More active Close ups on the singer | Man: Living on the edge, implied to be not fully sober, living fast | Even if I don’t like how the video is intrusive to the song, the part where his POV was shown was pretty creative |
The Beatles - Now & Then (2023) | Rock Traditional instruments Guitar Shots of the band | Deceased members revived with deepfakes and AI Present members of the Beatles represented with their old colleagues and second hand footage. | I liked how the video added to the song with all the callbacks like the outfits and the old footage while also making it so that the song doesn’t lose any value when listened only |
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