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Thursday, October 3, 2024

Research: Industry


Production Company: Sony Music Entertainment
Introduction : A branch of the Sony Company focused on the music and music video content.
Other content they produce:
• Pop (ABBA, Adele, Backstreet boys)
• Rock (AC/DC, Aerosmith, Alice in Chains)
• Metal (Annihilator)
• Jazz (Frank Sinatra)
• Blues
• R&B (Celine Dion)
• Folk
• Country
• etc..
Typical audience:
• From teens to adults and older audiences 12-70
• Both male and female audiences
Psychographics:
• Depends on the genre
Company size and age:
• 11,100 employees
• Made in 1929
Most successful product:
• We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] (Olodum Mix)





Production Company: Atlantic Records
Introduction : A well known record label which has helped release lots of popular songs, including lots of indie and R&B
Other content they produce (besides Indie & R&B):
• Rock
• Pop songs
• Hip Hop
• etc.
Typical audience:
• Younger audiences to adults (12-35)
• Both male and female audiences
• English speakers
Company size and age:
• 1300 employees
• Made in 1947
Most successful product:
• Sucker for pain - Ty Dolla $ign (831M views)


Reflection: I personally didn't find this research very useful, maybe because I haven't fully grasped the aspect of how we will try and include the industry with our media texts in this project but I just think that music labels in todays age will just accept any money making music texts, this makes it so that its not that important what label our band could potentially be in. However upon doing further research, though not thoroughly, I did find that there are very genre specific labels too such as Playboi  Carti's Opium label which only consists of similar sounding artists, this kind of record label doesn't exist much in my group's indie r&b genre.

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