Introduction : A branch of the Sony Company focused on the music and music video content.
Other content they produce:
• Pop (ABBA, Adele, Backstreet boys)
• Rock (AC/DC, Aerosmith, Alice in Chains)
• Metal (Annihilator)
• Jazz (Frank Sinatra)
• Blues
• R&B (Celine Dion)
• Folk
• Country
Typical audience:
• From teens to adults and older audiences 12-70
• Both male and female audiences
• English speaking country citizen
Psychographics:
• Depends on the genre
Company size and age:
• 11,100
• Made in 1929
Most successful product:
• We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] (Olodum Mix)
• Pop (ABBA, Adele, Backstreet boys)
• Rock (AC/DC, Aerosmith, Alice in Chains)
• Metal (Annihilator)
• Jazz (Frank Sinatra)
• Blues
• R&B (Celine Dion)
• Folk
• Country
Typical audience:
• From teens to adults and older audiences 12-70
• Both male and female audiences
• English speaking country citizen
Psychographics:
• Depends on the genre
Company size and age:
• 11,100
• Made in 1929
Most successful product:
• We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song] (Olodum Mix)
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