Terminology

 These are terminologies I learnt during media class

Reflection: I personally found the terminologies easy to understand because I had previous knowledge of some of them and the rest are pretty self explanatory however, I often forgot to incorporate the terminologies into my work and often still need reminders of the terminology as to not forget them. Additionally I think this post really helped the development of my magazine as I was able to analyze different magazines in my genre with this post open and I have found a pattern of what things were present and what style they took, for example the more casual Mode of  Address, usage of props and the usage of rule of thirds. I think this would be good for making my magazine front cover drafts and possibly even the style of my main article double page spread.

Masthead	The name of the magazine, in its typical font, on the cover
Selling line	The short description of the ‘identity’ of the magazine under the masthead,
Main image	The image which fills the cover – a model, celebrity, animal, artefact.
Coverlines	‘Teasers’ for the contents of the magazine on the cover.
Typography/font	The shape, style, size and colour of the letters used.
Drop cap	The enlarged initial letter of the first word of an article – an aesthetic feature which is designed to engage the reader.
Pull quotes	Enlarged quotes from an article – these may be included in coverlines, but are also used in the body of the article to break up the page and to attract the attention of the reader.
Byline	The name of the writer of the article, usually found at the beginning. Simply, it is the ‘line’ which tells you who the article is by.
Main cover line	The most important article featured, grabs the audience’s attention (featured article)
Mode of address	The way the magazine/article addresses the audience. Formal, casual, direct (for images too)
Barcode	Used for retailers
Skyline	A list of keywords featured at the top of the cover
Thirds	The upper and left third are the most important. why?
Prop	An image of an item
Puff / Boxout	A smaller image/text to stand out from the rest of the information (puff=circle. boxout=square)
Buzzwords	Exclusive, free, new, special edition
Banner	A block of colour with info inside, usually stretches the width of the cover
Caption	Information about an image.
Spread	Pages of a magazine that should be viewed together (usually two)
Border	Empty space around the edges
White space	Empty space in the spread, used to break up the content (negative space)