Targeting Audiences (Genre Theory, Demographics & Psychographics)

This blog is about the things I have learnt about surrounding Genre theory & targeting audiences using Demographics & Psychographics 

Reflection: This week's classes have been very useful and I know understand better how to categorize and target different audiences using demographics and psychographics, at first I could only use demographics and I still mostly use it now because I found looking for psychographics to be harder than demographics, but after this lesson I think I've been beginning to grasp how to find categorize and target audiences using psychographics more.

Steve Neale' Genre theory

Steve Neale's genre theory states that genre is basically just a case of repetition with differences between 2 similar products that share the repetition. He states that a media text within a genre has to:

1. Conform enough with the genre's conventions - the norms of the genre, details or choices a genre usually includes - in order to be recognized as part of the genre.
2. It should subvert some conventions of the genre so that it has some dissimilarities with the original text as a way to be less repetitive or boring in the genre,

Advantages of using genres

1. Provides a set expectation from the audience, meaning that you already know what they want meaning that you wouldn't have to spend time to look for what they want.
2. It has a set structure or template that production can use to change into their own media text, although with warping and changing some of it in order to be different from the template.
3. Audience gets different variations of their favorite set of conventions, meaning there is potentially more to enjoy

Notes from the board in class, during class: 

Explaining the basics of Steve Neale's genre theory and giving some examples to help us grasp how they target audiences. For example, its says there that live action genre is targeted towards older people.

Notes of how to structure an answer to a question which genre theory can be applied to, this also helped me analyze media texts better for their genre, conventions, reasons for subversion and how to better identify their demographics and psychographics.