Labels

Monday, January 20, 2025

Digipak: Research & Development

Digipak Research & Development of our group, made by groupmate, Louis



In this blogpost, I will show the album covers and digipak backsides that I've looked at as inspiration for my front cover and back cover digipak, as well as my progress in creating the digipak.

Here are some indie album that I've taken a look at for my digipak

These Indie album covers seem to follow a convention of having grainy imagery of an abstract photo that may have meaning behind it, sometimes being poorly lit. Some album covers also feature duo-toned imagery. The typeface used for all of these covers seem to be sans serif typefaces. These are the visuals that I will attempt to replicate in order to conform to Indie album cover conventions.

Instead of putting all the sides of the digipak in one file, I decided that I'll do it in sections, front cover, back cover, spine, etc.
I will be using the template above that I've found from the internet as a sort of reference to measurements that will be needed for my digipak. Once I've completed the different each section, I will then combine them all in one file according to the measurements and orientation of the reference above.

  

Here are my first batch of drafts


I used these images as they reflect the sad story covered in the music video. For all of these images, I've followed the abstract hidden meaning convention, where each image has more to it when not taken at face value. 

For my 1st draft (top left) I chose the image, as it used an extreme long shot and some neon lights being shown. I've done this to show isolation and loneliness done by the extreme long shot, and a hint of happiness represented by the minimal colorful neon light, to reflect how the music video's story is how the star has become lonely and lost his friends. The hint of happiness is also shown in the music video when the star was reminiscing the fun memories with his friends.

For my 2nd draft (top right) I also chose this image since it shows someone being alone which explicitly tells the viewer themes of isolation. This is done through the long shot showing no-one around the area except for 1 person in the middle of the screen. However, The hint of happiness isn't represented by the neon light but instead with the yellow-orange street lamp since the colour yellow connotes joy and happiness, though, I think that it's a little too prominent to only show a hint of joy.

My 3rd draft (bottom) was chosen since it shows both the extreme long shot for isolation, and the neon light for a little bit of cheerfulness. The most prominent reason for choosing that image was because it had both those technical elements as well as a sign facing away from the camera. I liked this since it connotes that there is hidden meaning that the viewer isn't able to tell right away, but is present in the cover. Though this could also connect to the hidden reason on why the star had lost his friends, since it wasn't explicitly explained in the music video.

I was unhappy with these drafts as to me they weren't appealing enough for a general audience. I also noticed that I failed to follow the convention of sans serif fonts, so I decided to make a few more drafts for the front cover digipak. I also later realised that the measurements were not the same as the reference.


Here are my second batch of drafts

I used these images since the main song of the album and the album name is "TELEPHONES", and these images feature a telephone. I've done this so that the audience can make a quicker connection to the music video so that they wouldn't need to look to hard to look at hidden meaning so that they'll quickly be able to realise and make connections through the branding.

My fourth draft (top left) had the name of the album on a bit of a corner to explicitly make the audience create connections. I've tried to use a yellow tint to represent the happiness this time, however, I think that the yellow was shown too prominently so it was no longer just a hint and is excessive. Later on the typeface to me seemed too aggressive for a much slower paced song, so I decided to lessen the intensity of it in later drafts.

My fifth draft (top left) I realised that I loosely followed the conventions in the first draft, so I continued with the sans serif typeface that indie covers have, however I added a bit of texture to the title so that It would look too boring. I also got rid of the yellow tint since, it was too excessive in the first one, however I did not find a way to show the small bit of happiness in this draft. even though the serif typface was already used to conform to conventions, I've tried to use another cursive typeface for the band name in order to slightly subvert from Indie cover conventions.

For my sixth draft (bottom) I've changed the serif typeface to be a little skinnier and get rid of the texture since it was it looked too distracting and out of place for me, everything else remained the same, however I've added more texture to make the cover seem a lot more messy and noisy to conform to conventions.

These drafts to me still felt too bland, since the image looked like it was barely touched and I failed to conform to the duotone convention. I've also realised that the latest draft looked to messy for my liking and could be changed to make it still look appealing while it not being to noisy.


These are my third batch of drafts
For my third batch, I've used the same image as the last batch, however this time, I've implemented the duotone convention.

for my seventh draft, I haven't implemented the duotone effect, however I tried to change the placements of the title and band name to make it look more appealing for the audience and less boring. The title colour has also been changed so that it uses the colour blue, to show sadness and connect it with the depressing themes of the song and music video. I've also dimmed down the amount of messy white highlights on the cover since it looked to messy in the previous draft. I've also added a bit of noise and grain to conform to the textured grainy look to Indie covers.

For my Eight draft, I've repositioned the texts so that they were in the original spot, however this time I've added the duotone effect, with the two colours being blue & yellow, in order to show both the happy and sad feelings that the music video connotes. The telephone is mostly the yellow part since the happiest moments of the star was when he could call back to memories with his friends.

For my ninth and final draft, the only thing I've changed is the position of the texts, to make it the same as my sevent draft, while having the duotone colours from my eight draft. Everything else is kept the same.

I feel satisfied with with ninth draft and will probably use it as the front cover of my digipak. I'm beginning to see the theme and visual for my digipak, so I will continue to follow the visuals from the front cover and bring it over to the back cover as well.


Here are some back covers and spine digipaks that I've taken a look at for my digipak

The back of digipaks often give have a track list on the left hand side of the back cover, featuring the songs that are inside of the disc in the digipak. The back cover also shows a bar code on either corners of the back, as well as some legal infringement commonly done near the bottom of the backside. The spines are also included in some of these, where it features mainly only the artist name as well as the album name.

Here are some of my back cover and spine drafts


Here are the first couple drafts of my backside digipak. Since, I've already have a theme and a visual I can follow, it made it easier for me to create the next sections since I've already have an idea for what I need to follow. For my back cover, I used the main song as the first song on the track list, with the rest being lesser non-important songs. I've followed the duotone and grainy visuals I had with the front cover, and I've also included the band's name on the back of the digipak. I've also put the band's name and album name on the spine of the digipak.. I Since these drafts are very similar with the only difference being the placement of the band name and barcode, I think I'll go with the second draft (left) as the official back cover and my spine draft as the official spine.

Here is an example that I found of the inside of an Indie digipak


The inside of Indie digipaks often show the entire band, meaning all the band members in one frame and shot on the inside of their digipaks. Continuing to follow the conventions of the digipak's cover, duotone, grainy,
etc.


These are my drafts for the inside of the digipak, I think they look alright as they follow the conventions and look good enough for the audience. Since showing the members is part of the conventions, audiences also get to see the band members.

Here is the final Digipak in the form of the reference


Reflection: I helped with some of the digipack, especially near the begining, setting up that we would use a specific set of colors and iit first started with neon colors then louis further developed it to using a yellow + blue duotone design which I think perfectly encapsulates the idea of an indie album cover which often times is abstract but gives the general feel and what you would expect from the album. 

Social Media: Research & Development

This blogpost is the research & development for our social media page and how we engage with the audience through it. This blogpost was made by Haresha.


RESEARCH #1: VACATIONS



What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

Just like other bands, the Vacations share updates and activities for their fans to keep them informed about the band's current state, endeavors, and other aspects related to the band. What adds a personal touch to their account is their sharing of daily behind-the-scenes activities. They also frequently post memes that are mostly related about themselves, which adds a more relaxed and playful vibe to the band. This contributes to the development of their image as a fun and laid-back band on their social media pages, contrasting to their musical persona that they've shown in the music (composed). In addition to sharing personal insights, they also create promotional content, primarily focused on their tour schedules that include dates and locations for their concerts.

Does it feel personal or is someone else creating content for them?

Their social media profiles come across as more personal instead of being managed by a team or a corporate that filters the content of their post for the sake of their official accounts. It seems that their goal is to connect with the audience by presenting themselves as relatable, choosing to be seen as a humble, and fun band rather than as glamorous or formal superstars.

Do fans have the chance to interact and engage with a. The artist b. Other fans

Fans of VACATIONS is possible to interact with the artist (a) through the instagram comment sections, but it seems that the band choose did not make any interaction with the fans throughout their social pages. It seems that instagram acts as an update of what are they up to and an announcement of tours; basically, an update of their activity in general. But, fans can still interact with the other fans (b) through the comment sections, and it is most likely to discuss and share their thoughts about the band's posts.

How does the artist promote their music?

They promote their music/bands through their social media pages while posting memes to maintain a relaxed engagement of the band between their audiences. They're the most actives in Instagram and Tiktok, as they got the most engagement on those social media platform.

How has this soc media influenced you?

We would like to conform the meme posting contents that they did in their social media pages, as we want our band to be known the same way as them, which is a playful and easy-going persona that we show in social media. The reason why this is necessary is because we want


RESEARCH #2: REALITY CLUBS



What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

On their social media platforms, they post updates about the band’s activities and share information regarding their current situation to keep their fans in the loop. Furthermore, they have recently uploaded mini-vlogs showcasing the city they are visiting for their latest concert series, known as the BUZZ Tour, which they refer to as "stage journal." They also seem to be promoting their merchandise through their social media channels. Overall, their social media posts are mostly well-polished and professionally edited.

Does it feel personal or is someone else creating content for them?

For Reality Clubs it looks like a team of social media sections and photographers are behind the band while developing, creating, and filtering contents that are allowed to be posted to the band's social media page.

Do fans have the chance to interact and engage with a. The artist b. Other fans

In the majority of their social media updates, there is no indication that the band replies to or engages with comments from their fans. The comments section is consistently filled with fans sharing their support and motivational messages for the band. When the post pertains to an upcoming concert, attendees express their enthusiasm about the band performing in their cities, which boosts engagement and excitement among fans. While they may not communicate on social media, they do connect with their audience during live performances.

How does the artist promote their music?

Reality Club promotes their music through social media, such as Instagrams as the main platform. Other than that, they also promote their music through live performances and world tours (e.g. BUZZ Tour) in order to increase the awareness for their new music amongst their loyal fans. Not only that, they feature they're new released on their social media bio.

How has this soc media influenced you?

The vibrant neon colors on some posts inspired us to assign a unique color theme to each member of our band. For example, the neon color associated with Louis would be red. When he is the spotlight/at least present in a post, ambiance of that post will closely reflect the color red as well. This color will be symbolising the personality of the respective member.

1st drafts


This is our first social media draft, where we tried to visualise what will our band's social media post looks like at first.


2nd draft

Here is our official instagram account after we posts some pictures.


Reflection: This research has helped Haresha but it has also helped me with my portrayal of our members in our music video such as how Ata is seen as serious most of the times & how the color blue is used when he's alone.

Branding Research

 How we decided on the branding of our band

In class, we made a mind map to decide on how we will brand our band. Below is a scan that our teacher took of the mind map.

Reflection: Using a mind map method helped the whole group collaborate on how we should brand ourselves along with some research that we thought of. I thought that it was great to use a mind map to brainstorm the ideas as it got the group to collaborate and we knew what kind of aspects we needed to think about for the branding.

Monday, January 13, 2025

Classwork: Multicam editing

In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it myself. My teacher provided a template for the blog post. 

What is Multicam Editing?

Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience

Shooting

Our subject , a classmate, stood in the centre of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronise our cameras, the teacher clapped at the start of the scene. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

(BEHIND THE SCENES IMAGES): LINK HERE

Here are the angles from my group members:

1. Me :

2. Haresha :

3. Ata:


My editing process

  • Upload the videos to the editing software (CapCut)

  • Detach the audio of the clip you wish to use in the final video. 

  • Find the ‘clap’ marker on the audio.

  • Line up the video files together. 

  • Cut where I want the edit to happen

  • Don’t delete the clip, just lower the opacity. This way it can be used again later. 

  • Mute all clips except for the one you want to use. 


 ( INCLUDE SCREENSHOTS OF YOUR EDITING)





















Here is my final edited video: https://drive.google.com/file/d/1JCe3UcbOxni1h5bHcqYCW307_Pl_xO7l/view?usp=sharing


Reflection: This project was very hard as my laptop does not have the capability to run an editing software as I often edit with my computer, to solve this I thought I might borrow my friend's stronger laptop and run a lighter editing software like CapCut instead of my usual DaVinci resolve, but it did not solve the problem as from what can be seen in the final product and in the screenshot, I could not sync the video up as the audio and the visual preview was delayed. I used a laptop because I am more familiar with desktop editing software but in this case I think that if I used my phone it would've run faster but I would've had a larger learning curve.



Shooting Practice: Music video

This post contains the mini project we did in class in order to hone in our skills on making a music video, especially the performance aspect. For this mini project, I did the camera work.

Lesson Description: My teacher gave each group a verse from THE BEATLES - Here Comes the Sun. We had to plan a scene which included various camera work and edits. The goal was to improve our lip syncing skills, which it later on will be use for our bigger Music video project.

the verse we were assigned:

[Verse 3]
Little darling
I feel that ice is slowly melting
Little darling
It seems like years since it's been clear


Below are the photos we took behind the scenes during production and post production:



















What we did:
We were tasked tasked to create a scene of our actor(s) performing the verse we were given, we were given 15 minutes to create a short storyboard before getting into recording the scene, after 30 minutes of recording, we were given until the end of the lesson to edit and polish the video through post production. 

Problems we had:
    - The weather did not fit the theme of the song (it was raining)
    - I was not used to using iPhone camera so there was a learning curve trying to get the movements,          handling and focusing right.
    - Limited time, there was limited time to create the storyboard & in the end we had to improvise              instead as the storyboard was written when we didn't expect the rain, therefore taking some of our          recording time to think of ideas.

Solutions:
    - Bad weather meant we just had to improvise the recording
    - We used contrasting